The Internet is the strongest growing customer acquisition channel. While it is relatively easy to attract potential buyers to the website, only a small fraction of them decide to make a transaction. Analyzing digital customer journey, we find the best and worst path converting on the website and by minimal changes to the website, multiply the number of people making transactions. We have successfully accomplished this task for the automotive company, that is a leader in the Internet channel.
Not all of your clients will respond positively to the campaign they are targeting. They will be more or less convinced of your offer. With the help of machine learning methods, for each recipient, we will define a score as a propensity to accept the proposal, so that you will bear the cost of the campaign only for those customers who are likely to buy your product. This way you will reduce costs and increase ROI. We have successfully built such models in the telco and HR industry.
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